Amazon Prime Day 2024: The Ultimate SEO Playbook for News Publishers

Amazon Prime Day is one of the most critical digital commerce events of the year, attracting millions of shoppers looking for the best deals and discounts. While traditionally an e-commerce-driven event, it has become a prime opportunity for news publishers to attract high volumes of traffic, build audience engagement, and drive significant revenue through affiliate partnerships.

Top 5 News Headlines Every Article Should Have and Optimize

Crafting compelling headlines is crucial for driving traffic and engagement to your news stories. Every article needs multiple optimized headlines for different contexts. Follow these SEO pro tips to hook readers and rank higher in search. For every published news article, SEO and Editorial teams must optimize the main Headline and Meta Title (some call it the SEO title). In addition to these tweo common headlines, we will discuss 5 different types if headlines each article should have in the CMS and should be optimized for maximum traffic and engagement. 

Refreshing Evergreen Content: A Comprehensive Guide

In the fast-paced world of digital content, staying relevant is crucial for maintaining and growing your audience, especially for news publishers. One powerful strategy to achieve this is by refreshing evergreen content. With the fast-paced nature of news cycles, content can quickly become outdated, leading to a significant drop in search traffic. However, evergreen content offers a solution to this problem, providing sustained traffic and relevance long after its initial publication. 

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