Amazon Prime Day is one of the most critical digital commerce events of the year, attracting millions of shoppers looking for the best deals and discounts. While traditionally an e-commerce-driven event, it has become a prime opportunity for news publishers to attract high volumes of traffic, build audience engagement, and drive significant revenue through affiliate partnerships.

Crafting compelling headlines is crucial for driving traffic and engagement to your news stories. Every article needs multiple optimized headlines for different contexts. Follow these SEO pro tips to hook readers and rank higher in search. For every published news article, SEO and Editorial teams must optimize the main Headline and Meta Title (some call it the SEO title). In addition to these tweo common headlines, we will discuss 5 different types if headlines each article should have in the CMS and should be optimized for maximum traffic and engagement.