In the fast-paced world of digital content, staying relevant is crucial for maintaining and growing your audience, especially for news publishers. One powerful strategy to achieve this is by refreshing evergreen content. With the fast-paced nature of news cycles, content can quickly become outdated, leading to a significant drop in search traffic. However, evergreen content offers a solution to this problem, providing sustained traffic and relevance long after its initial publication. 

Google's accidental leak of its search algorithm documentation is a bombshell for the news industry. While Google - and some SEOs - downplays the significance, this unprecedented reveal gives us a rare peek into the inner workings of how news content gets ranked.