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Q&A: How AI Is Reshaping News Visibility, And What To Do About It?
This article summarizes a recent webinar on how AI is transforming news visibility, featuring insights from prominent industry experts. The discussion, presented in a Q&A format, covers the evolving landscape of search, content optimization, revenue diversification, and the role of AI within news organizations.
Google’s AI Overviews (AIO) are quietly reshaping the news ecosystem.
Instead of sending users to publishers via Top Stories or organic links, Google is increasingly generating its own summaries — powered by AI — and placing them prominently in search results. These AI Overviews often appear above Top Stories, reduce the need to click through, and shift visibility away from the publishers who originally created the content.
Google I/O 2025: The AI Search Shift Threatening $2 Billion in Publisher Revenue
Google's pivot to AI-first search, formalized at I/O 2025, is already disrupting digital publishing. Key takeaways include:
One of the most frustrating realities for niche, local, and topic-focused publishers is this:
You break the story. You provide the most in-depth coverage. But when people Google it, you’re nowhere to be found.
As we step into 2025, the landscape of News SEO continues to evolve rapidly, driven by emerging technologies, shifting audience behaviors, and ongoing changes in Google's algorithms. Staying ahead of these trends is more critical than ever for news publishers striving to remain visible, relevant, and competitive in an increasingly crowded digital space.
As the digital ecosystem evolves, search engine optimization (SEO) remains a critical tool for news publishers striving to maintain visibility, relevance, and audience engagement. To uncover the strategies, priorities, and challenges shaping News SEO in 2025, we conducted an extensive survey with 100 news publishers and SEO professionals from diverse roles, geographies, and experience levels.
