Why Track Google News?
Mon, 07 July 2025
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Google News is the Top News Aggregator referral:
Source: https://blog.parse.ly/post/9001/mobile-news-aggregators-have-evolved-beyond-the-homepage/
Google News is on the rise
The highest peak in referral traffic from SmartNews happened this month. In fact, SmartNews has even edged its way into the top fifteen overall referrers so far in October. Though it drove under 1% of traffic, SmartNews ranked 11th, right behind Yahoo and ahead of Apple News.
source: https://blog.parse.ly/post/8065/mobile-news-aggregators-referral-traffic-sources/
News aggregators appeal to a younger demographic
Given that U.S. adults are spending an average of 3 hours, 25 minutes a day on mobile devices in 2018, according to eMarketer, it may be no surprise that more and more readers are finding news through mobile news aggregators.
Google News delivers 3.3% of total publishers traffic over the past year
Huge Simlarities between Google News Web and Google News App
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John Shehata is the CEO and Founder of NewzDash (Real-Time News SEO Software) & GDdash (Google Discover Analytics and Optimization), founder of NESS (News and Editorial SEO Summit), and the former Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
