Article by: Koray Tuğberk GÜBÜR
Importance of Prestige and Popularity for a News Source in Google Algorithm
Buckle up, news SEOs! 2024 is shaping up to be a wild ride through the ever-evolving SEO landscape.
As we enter 2024, the world of news SEO is poised for significant disruption driven by developments in artificial intelligence (AI) and shifts in Google's search algorithms. To help publishers navigate this landscape, we surveyed top news SEO experts across the industry to capture their insights and predictions.
Commerce SEO is becoming a its own SEO discipline. Many news publishers depend on commerce SEO to optimize their commerce and affiliate content where publishers earn commission on referrals and purchased at commercial sites like Amazon and many others.In the following article we discuss how to optimize for such commercial events like Black Friday and Cyber Monday. These SEO recommendations apply to other events like Father's Day, Mother's Day, Valentine's and many more.
Article Written by Koray Tuğberk GÜBÜR
Editorial teams have a lot on their plate, from writing the story, crafting headlines, verifying stories, adding rich media and much more. Here is a complete list of all must-have SEO items before publishing a news story online.
For a printable PDF, click here.
Check our Master News SEO Series
When it comes to News on Google, I have heard many ways where SEOs refer to the different surfaces in correct and incorrect terminology. There is also a confusion on the importance of each news surface.
Below you will find a infographic that simplifies and explains each news surface to remove the confusion. We also highlight the importance of each surface, what type of news, display, analytics tracking, performance tracking and its impact on Google Organic Search traffic. Continue scrolling beyond the infographic for more details.
Optimizing your News Article Layout is an important task especially for big publishers. Optimizing this one template results in optimizing 80%+ of your organic search traffic. Find below a step-by-step SEO guide for each of the news article elements.
For a printable PDF, click here.
Check our Master News SEO Series
In today's fiercely competitive digital marketing landscape, amplifying your brand’s voice is crucial. Paid news content syndication partners promise to help you achieve this goal, but what happens when these partnerships start eating into your traffic instead of boosting it? This comprehensive guide explores the complex terrain of paid news content syndication and its implications for your SEO strategy.
