21 SKILLS TO SUPERCHARGE YOUR IN-HOUSE SEO EFFORTS - by John Shehata via SEMrush

Watch: https://www.youtube.com/watch?v=9wa8b34hjkg

We believe SEO is a must-have skill for all journalists. Our founder, John Shehata, has been presenting at NYU Journalism Institute for so many years training students on News SEO skills. In 2020, John worked with NYU Journalism Institute to select 2 student to mentor and train on SEO for 3 months, then feature their articles on the NewzDash. We are proud to present Caroline Boden to the SEO community and her first published SEO article, Enjoy!!!

As many news publishers struggle to drive revenue and monetize different streams, it is obvious Videos is a one of the most important streams every publisher should pay attention to. Not just because of high CPMs - way higher than display ads - but for the strong Videos Content Visibility across many of Google surfaces. In this analysis we will try to shed the light on Videos Content Visibility in Google News and Google SERPs and the different opportunities publisher may take advantage of.

Most news publishers and media organizations want their top story -- especially a breaking news story -- to rank highest among the most read and shared news articles.  As SEO specialists with extensive newsroom and publishing experience, we would like to share some insights and tips for ranking within Google News SEO.   How can you optimize your news story to be the leading source among your competitors on Google News?  What are some best practices and tips for news optimization?  What is SEO for news sites?