In this day and age, there is so much information coming from every direction – knowledge overload. To keep up with everything happening in SEO, I go to LinkedIn daily – but honestly, I miss a lot due to day-to-day responsibilities.

That’s why I make sure to subscribe to these amazing newsletters.

Note: These are the ones I personally subscribe to. It doesn’t mean they are “the best” for everyone, but they are the ones I benefit from the most. This is not a definitive top list – it’s what keeps me informed, inspired, and effective each week.

I grouped the newsletters into

• General SEO Newsletters (Broad SEO Coverage)
• SEO Newsletters for News Publishers (News SEO)
• Daily SEO News & Update Roundups
• Other Notable SEO Newsletters (I didn't get the chance to subscribe yet)

1. General SEO Newsletters (Broad SEO Coverage)

#SEOFOMO (Aleyda Solís) – Weekly SEO roundup.

• Focus: General SEO news and resources (latest updates, guides, tools, events, jobs)
• Subscribe: seofomo.co
• Author: Aleyda Solís (SEO consultant and author).
• Frequency: Weekly (every Sunday)
• Subscription: Free.
• Subscribers: ~36,000 (as of 2025)
• Why it stands out: Highly comprehensive and curated by a leading SEO expert. Each issue packs top SEO articles of the week, commentary on SEO and AI trends, plus extras like SEO job postings, tools, and events.

Growth Memo (Kevin Indig) – Strategic/enterprise SEO insights.

• Focus: Data-driven SEO research and organic growth frameworks for senior marketers (covers strategic SEO, growth marketing, and AI in search)
• Subscribe: https://www.growth-memo.com/
• Author: Kevin Indig (former head of SEO at Shopify and others).
• Frequency: Weekly.
• Subscription: Free & Paid (has a free newsletter and premium paid content for subscribers).
• Subscribers: ~20,000+(announced on LinkedIn)
• Why it stands out: Delivers rigorous analysis of SEO and growth tactics in an “AI-driven” search. Kevin’s insights are known for being advanced yet actionable – breaking down real business case studies and funnel analyses. This newsletter is praised for its thought-provoking, strategic perspective on SEO.

Search News You Can Use / Marie’s Search Bar (Marie Haynes) – Google updates & E-A-T focus.

• Focus: Google algorithm updates, SEO research findings, site quality and E-A-T (expertise-authority-trust) insights, plus the impact of AI on search.
• Subscribe: https://www.mariehaynes.com/marie-haynes-newsletter/
• Author: Marie Haynes (SEO consultant known for Google penalty recovery expertise).
• Frequency: Weekly
• Subscription: Mix of Free & Paid. (The basic news digest is free)
• Subscribers: ~500+ paying members
• Why it stands out: Marie offers in-depth analysis connecting Google’s updates to real-site impacts. Her newsletter was one of the first to tie SEO and AI developments togetherexplodingtopics.com. Readers value her thorough research on ranking changes and practical advice for sites hit by core updates. The paid community adds discussion forums and live chats for subscribers, enhancing the learning experience.

2. SEO Newsletters for News Publishers (News SEO)

SEO for Google News (Barry Adams) – News SEO strategies.

• Focus: SEO techniques for news publishers – optimizing for Google News, Top Stories, and Google Discover. Covers technical news SEO, AMP, indexing, and strategies specific to publishers.
• Subscribe: https://www.seoforgooglenews.com/
• Author: Barry Adams (renowned News SEO consultant).
• Frequency: Irregular (published as insights arise, not on a strict schedule)
• Subscription: Free (Substack newsletter).
• Subscribers: highly popular in the news SEO niche
• Why it stands out: This is a go-to resource for news SEO – a specialization not widely covered elsewhere. Barry’s experience with major publishers means his tips on Google News ranking factors and news-specific algorithm changes are incredibly insightful.

News SEO Digest (John Shehata at NewzDash)– News SEO strategies, Insights, and roundup.

• Author: John Shehata (Founder of NewzDash and longtime news SEO expert and former Global VP of Audience Development Strategies at Conde Nast) and team
• Subscribe: https://www.newzdash.com/news-seo-newsletter/
• Focus: A weekly roundup of everything happening in News SEO – Google News updates, Top Stories ranking shifts, publisher case studies, trends in news traffic, News SEO Jobs, and Most important LinkedIn and X (twitter) SEO posts. Essentially a “news about news SEO” digest.
• Frequency: Weekly
• Subscription: Free
• Subscribers: ~10,000 (niche newsletter; subscriber count not public)
• Why it stands out: It’s one of the few newsletters dedicated to editorial SEO. John’s team curates updates that specifically impact news publishers (like Google Discover changes or news-specific algorithm tweaks) – which general SEO newsletters might gloss over. If you run SEO for a media site, this digest ensures you never miss a development in the news ecosystem.

WTF is SEO?

• Authors: Jessie Willms and Shelby Blackley
• Focus: Demystifying SEO for journalists and publishers. It offers practical how-tos, Q&As, and tips on using search to grow a news outlet’s audience. seoforjournalism.com They often feature “Ask a News SEO” interviews with experts and deep dives into topics like Google Discover, AMP, and news content strategy.
• Subscribe: https://www.seoforjournalism.com/
• Frequency: Weekly (every Monday)
• Subscription: Free
• Subscribers: ~12,000 (hit 12k in late 2024)
• Why it stands out: It’s a newsletter by newsroom SEOs, for newsroom SEOs. Jessie and Shelby created the resource they wished existed, so it’s grounded in reality – full of examples and scenarios from actual newsrooms. The content is accessible for non-technical editors while still providing advanced tips for experienced news SEO pros. It’s become a thriving community hub for sharing publisher SEO knowledge

Leadership in SEO

• Authors: Harry Clarkson-Bennett
• Focus: Focus: Career development and leadership within SEO. Specifically, it helps readers: Build and structure SEO teams effectively, Develop leadership skills in the SEO field, and Advance their SEO career with actionable frameworks and tips
• Subscribe: https://leadershipinseo.substack.com/
• Frequency: Bi-weekly (approximate; posts are published multiple times per month)
• Subscription: Free
• Subscribers: NA
• Why it stands out: Unique leadership focus. While most SEO newsletters focus on tactics, algorithms, or news, Leadership in SEO fills a critical gap by discussing how to grow as an SEO leader and build high-performing teams.

3. Daily SEO News & Update Roundups

• Search Engine Roundtable (Barry Schwartz) – Daily search industry news digest. https://www.seroundtable.com/
• Search Engine Land – Daily SEO & SEM news by SEL. https://searchengineland.com/
• Search Engine Journal (SEJ) Today - Daily SEO & digital marketing news summary. https://www.searchenginejournal.com/

4. Other Notable SEO Newsletters

• Ahrefs Digest – Weekly industry & content roundup by Ahrefs. https://ahrefs.com/newsletter
• Backlinko Newsletter – In-depth SEO strategies. By Brian Dean. https://backlinko.com/newsletter
• SEO for Lunch (Nick LeRoy) – Bite-sized weekly SEO news. By Nick LeRoy. https://www.seoforlunch.com/
• SEO Notebook (Steve Toth) – Tactical SEO tips & experiments. by Steve Toth. https://seonotebook.com/
• Core Updates (Mark Williams-Cook) – Technical SEO pro tips by Mark Williams-Cook. https://coreupdates.com/