21 SKILLS TO SUPERCHARGE YOUR IN-HOUSE SEO EFFORTS - by John Shehata via SEMrush

Watch: https://www.youtube.com/watch?v=9wa8b34hjkg

Read: https://www.semrush.com/webinars/21-soft-skills-to-supercharge-your-in-house-seo-team/

We believe SEO is a must-have skill for all journalists. Our founder, John Shehata, has been presenting at NYU Journalism Institute for so many years training students on News SEO skills. In 2020, John worked with NYU Journalism Institute to select 2 student to mentor and train on SEO for 3 months, then feature their articles on the NewzDash. We are proud to present Hunter Hall to the SEO community and his first published SEO article, Enjoy!!!

Many News Publishers have been expressing their frustration on the delay of getting in Google News especially since Google News started including new sites automatically without a submission form. 

Till recently Google didn't recognize there was an issue. Few days ago Google's John Mueller acknowledged in a video recorded on October 2, 2020 that the Google News team is backed up in accepting new sites into Google News.

Most news publishers and media organizations want their top story -- especially a breaking news story -- to rank highest among the most read and shared news articles.  As SEO specialists with extensive newsroom and publishing experience, we would like to share some insights and tips for ranking within Google News SEO.   How can you optimize your news story to be the leading source among your competitors on Google News?  What are some best practices and tips for news optimization?  What is SEO for news sites? 

7 Tactics to Optimize for Google Discover

Google Discover is a serious traffic driver for many publishers around the world. Google Discover is an AI-driven content recommendation tool included with the Google Search app. It provides new information and inspiration where  no query is required. In a way, this is Google’s version of Facebook feed.

Google Discover gives consumers relevant, engaging content.