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Q&A: How AI Is Reshaping News Visibility, And What To Do About It?

Google's pivot to AI-first search, formalized at I/O 2025, is already disrupting digital publishing. Key takeaways include:

The 2025 Met Gala wasn’t just a cultural spectacle—it was a digital SEO battleground. While celebrities lit up the red carpet, news publishers competed for premium real estate across Google Search’s evolving SERP features

One of the most frustrating realities for niche, local, and topic-focused publishers is this: You break the story. You provide the most in-depth coverage. But when people Google it, you’re nowhere to be found. Meanwhile, major outlets swoop in, add a few paragraphs, and suddenly dominate Top Stories and organic search. I hear this every week from publishers. Let’s break down why it happens

In the fast-paced world of digital content, staying relevant is crucial for maintaining and growing your audience, especially for news publishers.

Google's accidental leak of its search algorithm documentation is a bombshell for the news industry. While Google - and some SEOs - downplays the significance, this unprecedented reveal gives us a rare peek into the inner workings of how news content gets ranked.

John Shehata: Welcome, everyone, to this exciting episode of News Dash webinars. Today, we're thrilled to have Barry Adams with us

Editorial teams have a lot on their plate, from writing the story, crafting headlines, verifying stories, adding rich media and much more. Here is a complete list of all must-have SEO items before publishing a news story online.

Crafting compelling headlines is crucial for driving traffic and engagement to your news stories. Every article needs multiple optimized headlines for different contexts.

News Sites are the biggest growing section of all web. Every news site has millions of URLs, and they are publishing every event for every second.

News Sites are the biggest growing section of all web. Every news site has millions of URLs, and they are publishing every event for every second.

John Shehata: Welcome to our very first webinar of 2024. We have an amazing panel here with me today.

As we enter 2024, the world of news SEO is poised for significant disruption driven by developments in artificial intelligence (AI) and shifts in Google's search algorithms.

In 2023, Black Friday saw a 7.5% increase in online sales from the previous year, reaching $9.8 billion. This was a record amount. Google Trends reports 4 points increase in search interest year over year as well.

Commerce SEO is becoming a its own SEO discipline. Many news publishers depend on commerce SEO to optimize their commerce and affiliate content where publishers earn commission on referrals and purchased at commercial sites like Amazon and many others.

Editorial teams have a lot on their plate, from writing the story, crafting headlines, verifying stories, adding rich media and much more. Here is a complete list of all must-have SEO items before publishing a news story online.

When it comes to News on Google, I have heard many ways where SEOs refer to the different surfaces in correct and incorrect terminology. There is also a confusion on the importance of each news surface.

Optimizing your News Article Layout is an important task especially for big publishers. Optimizing this one template results in optimizing 80%+ of your organic search traffic.

The highest peak in referral traffic from SmartNews happened this month. In fact, SmartNews has even edged its way into the top fifteen overall referrers so far in October.

In today's fiercely competitive digital marketing landscape, amplifying your brand’s voice is crucial.

Thousands of publishers and news sites worldwide depend on their in-house News SEO teams and agencies for news template optimization, technical news optimization, paywall optimization, breaking news SEO recommendations

Google recently released the Top Searches in the United States and around the world in 2021. It is a list many SEOs read every year. Top searches show a mix of general news, trial, weather, sports, business and more. These top keywords easily reach millions of searches.

There are many specialties within the SEO community like Tech SEO, Content SEO, Commerce SEO, Link Building, Amazon SEO, etc.

Welcome to our very first webinar of 2024. We have an amazing panel here with me today. So, let's get to know them very quickly.

Planning and preparing thoroughly for major cultural events like the Super Bowl or Oscars (Academy Awards) is key to driving significant search traffic and engagement.