Boston Globe Media brought in NewzDash to help fill a gap other search intelligence tools could not—getting real-time data around what's trending, our publications' performance within Google's complex search ecosystem. NewzDash is helping our editorial and SEO teams quickly understand where we are winning and where the opportunities lie.

Newzdash a very powerful tool with a wide range of capabilities, and we value the dedicated 1:1 support. One of our favorite features is the new Morning Briefing, as it provides a clear overview of relevant editorial opportunities based on trending topics and identified coverage gaps. The combination of opportunity and relevancy scores makes it easy for us to prioritize content creation and optimization. 

NewzDash sends Content Brief, Daily Performance, Weekly Performance, and Discover reports by email. If you'd rather have them land in a Slack channel, you can route them there using Slack's email-to-channel feature. Setup takes three steps.

Quick reference: where reports go

14 predictions on the future of news: AI as the discovery layer, agentic browsers, licensing as carriage fees, and what publishers must do now.

NewzDash has become a daily tool for our SEO team and the news desk. I probably use the Rankings & Opportunities view the most. Seeing our Top Stories/Newsbox rankings in real time alongside trending keywords gives us immediate ideas for article and strategy optimization. For example, it's great for showing editors when to write follow-up stories on a trending topic.

NewzDash has become an essential, daily tool alongside Google Search Console and Trends. Every morning, I check the Rankings & Opportunities for possible trending keywords not surfaced by Google Trends, segmented by the custom News Sections built for us. The competitive features have become an amazing asset for providing data to leadership, letting us know what keywords we and our competitors were ranking for and any gaps, and the Content Ideas section allows us a glimpse into what terminology is being used or how often it is being changed.

Google Discover is not a single algorithm, it is a pipeline.

Live Webinar FAQ: Metehan Yeşilyurt on how Google Discover really works

We just wrapped a live webinar with Metehan Yeşilyurt on the 9-step Google Discover content pipeline.

The webinar is based on Metehan's latest investigative work on hoe Google Discover content pipeline works. See the full chart here.

Google Discover’s 9-Step Content Pipeline (SDK Telemetry View)

Discover isn’t “one ranking algorithm”. It’s a pipeline. Content moves through stages, and you can fail early for reasons that have nothing to do with “ranking”.

>> Scroll down for the full high def infographic.