Google's accidental leak of its search algorithm documentation is a bombshell for the news industry. While Google - and some SEOs - downplays the significance, this unprecedented reveal gives us a rare peek into the inner workings of how news content gets ranked.

In this comprehensive guide, we'll break down the key takeaways from the leak, focusing on the 71 ranking factors that directly impact news publishers. But more than that, we'll give you actionable strategies to not just survive, but thrive, in this new SEO landscape. 

 

Topic: Google Search API Leak, AI Over View and Impact on News Publishers with Mike King
Host: John Shehata
Panel: Mike King
Time: Wednesday, June 12th at 10am EST
Scope:

• Google Search API Leak, AI Overview and Impact on News Publishers
• Live Q&A

Full Webinar

We have been using Newzdash at DPG Media for almost 2 years now, and it has become a vital part of our workflow.
Every morning begins with a first look at the content briefing, latest trends, and competitor rankings. Throughout the day, our SEO-team and editors rely on automated emails and Slack messages to remain informed on the trends. It's the only software that can show how we did on major events and breaking news in top stories or Google News. The Newzdash team also listens to your feedback and adds new features regularly.

NewzDash is the best tool on the market for understanding and optimizing for Google News. Its obvious in its design that it was made by people who understand Google News SEO inside and out.

NewzDash is a really useful tool for News Publishers offering insight into publisher visibility in Google News, Search, and Top Stories. Not having to manually track my keywords for big events or simply ongoing keywords we want to track saves time us time, enabling our team to commit to working on more important projects. The data we collect with NewzDash has helped inspire our teams from a content perspective and offer a great look back at how we and competitors have performed for events, newsworthy moments, and more.

Since integrating NewzDash into our local news workflow, our SEO and content strategy has greatly benefited. NewzDash allows us to stay ahead of industry trends, identify missed opportunities, and better reach our targeted search audience. One of the most valuable aspects of NewzDash is its ability to provide real-time feedback on our content's performance.

Topic: Advanced Tech SEO for News Publishers

Host: John Shehata
Panel: Barry Adams

Scope:

• Core Web Vitals for News Publishers
• SEO for Paywalled Content
• International SEO for News Websites
• Technical SEO Audits for News Sites
• Migrations
• New/Advanced implementation of Structured Data
• Technical SEO for Timeliness & Freshness
• SGE impact
• AI in the newsroom

Editorial teams have a lot on their plate, from writing the story, crafting headlines, verifying stories, adding rich media and much more. Here is a complete list of all must-have SEO items before publishing a news story online.

For a printable PDF, click here.

Check our Master News SEO Series

Crafting compelling headlines is crucial for driving traffic and engagement to your news stories. Every article needs multiple optimized headlines for different contexts. Follow these SEO pro tips to hook readers and rank higher in search. For every published news article, SEO and Editorial teams must optimize the main Headline and Meta Title (some call it the SEO title). In addition to these tweo common headlines, we will discuss 5 different types if headlines each article should have in the CMS and should be optimized for maximum traffic and engagement.