Editorial teams have a lot on their plate, from writing the story, crafting headlines, verifying stories, adding rich media and much more. Here is a complete list of all must-have SEO items before publishing a news story online.

For a printable PDF, click here.

Check our Master News SEO Series

When it comes to News on Google, I have heard many ways where SEOs refer to the different surfaces in correct and incorrect terminology. There is also a confusion on the importance of each news surface. 

Below you will find a infographic that simplifies and explains each news surface to remove the confusion. We also highlight the importance of each surface, what type of news, display, analytics tracking, performance tracking and its impact on Google Organic Search traffic. Continue scrolling beyond the infographic for more details.

Most news publishers and media organizations want their top story -- especially a breaking news story -- to rank highest among the most read and shared news articles.  As SEO specialists with extensive newsroom and publishing experience, we would like to share some insights and tips for ranking within Google News SEO.   How can you optimize your news story to be the leading source among your competitors on Google News?  What are some best practices and tips for news optimization?  What is SEO for news sites? 

Google News is the Top News Aggregator referral:

Source: https://blog.parse.ly/post/9001/mobile-news-aggregators-have-evolved-beyond-the-homepage/

In today's fiercely competitive digital marketing landscape, amplifying your brand’s voice is crucial. Paid news content syndication partners promise to help you achieve this goal, but what happens when these partnerships start eating into your traffic instead of boosting it? This comprehensive guide explores the complex terrain of paid news content syndication and its implications for your SEO strategy.

2023 News-SEO Trends and Predictions ... 

Thousands of publishers and news sites worldwide depend on their in-house News SEO teams and agencies for news template optimization, technical news optimization, paywall optimization, breaking news SEO recommendations, trends monitoring, keyword gap analysis and most definitely how to optimize for for Google News and Top Stories.

NewzDash is a powerful tool for SEOs in publishing to enhance visibility on trending content topics and to analyse competitor Top Stories performance.
The 'Keyword Clusters' and 'Competitors Latest Live Content' were the most valuable features for us. If you're an SEO working for a publisher, NewzDash is a tool worth trying!