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NewzDash for Local News
Real-Time Local News SEO for Newsrooms
See what people in your city and state are searching for right now, which local outlets are ranking in Google Top Stories, Discover, and AI Overviews, and which stories you have not covered yet. Rankings refresh every 15 minutes.
Local News Leaders Trust NewzDash
The Local Gap
Local News SEO Needs Local, Real-Time Data
Most SEO tools check rankings once every 1 to 5 days, track national keywords you pick in advance, and measure organic results only. Local news moves faster than that. A road closure, a school board vote, or a storm warning can trend and peak within hours, and the winner is decided in Top Stories, Discover, and AI Overviews. NewzDash tracks trends and rankings in the cities and states you cover, throughout the day.
24-Hour News Monitoring (Trends, News, Rankings, Indexing, Audience, etc)
Traditional SEO tools1 or fewer
NewzDash96 checks
12 AM6 AM12 PM6 PM12 AM
Traditional SEO tools
NewzDash for Local News
How often rankings are checked
Once every 1 to 5 days
Every 15 minutes
Which keywords are tracked
A fixed list you enter
Trending local searches, added automatically, plus your own keywords
Location
Mostly national
Custom geo, state, province, city, plus device and language
Google surfaces
Mainly organic results
Top Stories, Organic, Google News, Discover, and AI Overviews
Trending keywords and news
N/A
Customized by country, geo location, section, topic, etc
Your own articles
Ranked URLs based on platform keywords
Tracking every newly published article every 15 minutes*
*With the Content Efficiency add-on.
How It Works
One Platform Tracking Your Market and Your Articles
Capabilities for Local News
Everything Your Local Newsroom Tracks in One Place
Local Trending Keywords
What your city is searching for right nowLocal Trending News
Which outlets rank for each local storyLocal Keyword Rankings
Any keyword, in the market you coverLocal Competitor Gaps
Stories competitors rank for that you missedOwn Article Tracking
Every story you publish, tracked for 24 hoursLocal Market Share
Who owns search traffic in your marketLocal Google Discover
What is going viral in Google Discover in your stateSee It in Your Market
Free analysis from a news SEO expertGet Free Analysis
Local Trends
See What Your Local Audience Is Searching For, Every 15 Minutes
NewzDash collects trending searches from Google Trends, X, Google News, and many multiple sources for each location you cover. Every trend shows when it started, how long it has been trending, estimated search volume, and much more.
Use Local Trends to:
- Spot rising local searches before they peak
- Filter trends by section: news, sports, weather, business, politics
- See estimated search volume for the last 24 hours, down to the state level
- Check if a trend triggers Top Stories, an AI Overview, or a Live label
- Send new trends to editors by email, Slack, Teams, or Google Chat
- Schedule trend reports for your morning, afternoon, and evening meetings
Local Top Stories
See Which Outlets Win Google Top Stories in Your Market
For every local trend, NewzDash shows which articles rank in Top Stories, in what position, and for how long. You see the actual headlines driving competitors' traffic, not just their domain names.
Use Local Top Stories to:
- See the ranking articles and headlines for each local trend
- Compare your position against every local competitor
- Catch Live labels and liveblog moments as they happen
- Preview the live results page, including AI Overviews and video
- Browse the most visible local stories from the last 24 hours or 7 days
Local Keyword Tracking
Track Any Keyword in Locations You Cover
Add the keywords that matter to your beat and set the country, city, device, and language. NewzDash checks Top Stories, organic results, and AI Overviews every 15 to 30 minutes, so you see local results, not national ones.
Use Local Keyword Tracking to:
- Track ongoing beats like your school district, city council, or local teams
- Schedule tracking for events such as elections, games, or storms, starting the day before
- Group keywords into clusters (for example, "weather" or "elections") and report on them together
- Get alerts when competitors rank and you do not
- Open any keyword for SEO suggestions: terms to use, questions to answer, competitor coverage
Competitor Gaps
Find the Local Stories Competitors Rank For and You Missed
NewzDash lists every trending local keyword where competitors rank and you do not, sorted by how many competitors are ranking. Use it live to close gaps today, or over any date range to review past events.
Use Competitor Gaps to:
- See uncovered local trends and how many competitors rank for each
- Read the competitor headlines that are winning
- Filter by section, competitor list, and time window
- Review keywords you missed during a past event, like last month's storm coverage
- Get hourly gap alerts in Slack, Teams, or Google Chat
- Export untapped keywords to Excel for coverage planning
Article Tracking
Track Every Local Story You Publish, Automatically
NewzDash reads your sitemap or RSS feed every 15 minutes, identifies the most likely search term for each new article, and tracks it in Top Stories, organic results, and AI Overviews for 24 hours. No setup per story.
Use Article Tracking to:
- See where each new story ranks within 15 to 30 minutes of publishing
- Check whether it was indexed by Google within the first hour
- See what share of your stories trigger Top Stories and AI Overviews
- Run the Article Optimizer on stories that are not ranking: missing entities, angles, and five headline options
- Share recommendations with reporters through a link that needs no login
Local Google Discover
See What Is Going Viral in Google Discover in Your State
In a NewzDash study of 400 news publishers, Discover drove about 70% of their Google traffic. DiscoverPulse shows which articles, outlets, and topics are trending in Discover, nationally or by state.
Use Local Discover to:
- See the top trending Discover stories in your state over the last 1, 6, or 24 hours
- Filter by category, outlet, keyword, or topic
- Hide social posts to focus on news articles
- See which local and national outlets are winning Discover in your region
- Get a daily email of trending Discover stories in your categories
Frequently Asked Questions
Local News SEO: Frequently Asked Questions
Local news SEO is the work of getting local stories in front of people searching for events, people, and places in your area. For publishers, that means visibility in Google Top Stories, organic results, Google News, Discover, and AI Overviews, usually within hours of a story breaking.
NewzDash is a news SEO platform that tracks trending searches, Google Top Stories, organic rankings, AI Overviews, and Discover in the locations you cover. Local newsrooms use it to see what their market is searching for, who is ranking, and which stories they have not covered yet.
General SEO tools usually check a fixed keyword list once every 1 to 5 days, mostly at the national level and in organic results only. NewzDash adds trending local searches automatically, checks rankings every 15 minutes, and covers Top Stories, Google News, Discover, and AI Overviews.
Yes. You can track any keyword by country, state, or city, and set device and language, so you see the results your local audience sees. Your locations and local sections are set up during onboarding. Standard packages include up to 5 countries.
Trending searches update almost every minute. Rankings for trends are checked every 15 minutes, and your own keywords every 15 to 30 minutes.
There is no limit. Track as many local competitors as you need and group them into custom lists (5 domains each), for example one for TV stations and one for digital outlets.
Yes. AI Overview tracking is included and shows whether you are cited and in what position. Discover tracking, including state-level trending stories, is part of the DiscoverPulse add-on.
Yes. Trends, rankings, and gap alerts can be sent by email, Slack, Microsoft Teams, or Google Chat, and reports can be shared by public link. There is no per-seat pricing, so your whole newsroom can have access.
Trending search history goes back 2 to 3 years, and historic ranking and visibility data much further. You can analyze any past event, such as an election night or a major storm, against competitors.
Setup takes up to 24 hours after you choose your locations and competitors. A two-week trial with two feedback sessions is available.
No. NewzDash shows search demand, rankings, and competitor visibility before and while traffic arrives. Analytics and Search Console remain the source for your actual clicks; NewzDash can also connect to Search Console for Discover optimization.
See What Your Newsroom Is Missing in Your Market
We will pull your market's trending searches, your Top Stories share, and the local stories competitors ranked for this week that you missed. Delivered by a news SEO specialist on a 30-minute call.
Newsrooms using NewzDash report saving 1 to 2 days a week on manual data collection.Get Your Free Local News SEO Analysis
Obtenir Gratuit Analyse SEO des actualités de votre site
NewzDash a été élu meilleure suite de logiciels SEO aux prestigieux European Search Awards 2023. Surveillez facilement des métriques de visibilité telles que les Top Stories, les résultats organiques et les stories indexées sur Google News grâce à NewzDash.
No credit card. We reply within one business day.
Détectez les tendances, augmentez la visibilité, captez le trafic !
NewzDash aide les éditeurs à augmenter leur visibilité et leur trafic en suivant les tendances quasi en temps réel, en rapportant les classements et en fournissant des recommandations SEO instantanées.
