NewzDash for Local News

Real-Time Local News SEO for Newsrooms

See what people in your city and state are searching for right now, which local outlets are ranking in Google Top Stories, Discover, and AI Overviews, and which stories you have not covered yet. Rankings refresh every 15 minutes.

Get My Free Local SEO Analysis See how it works

Local News Leaders Trust NewzDash

Newsroom logos: Toronto Star, The Dallas Morning News, The Boston Globe, The Baltimore Banner, NJ.com, AL.com, MLive, The Weather Channel, syracuse.com, NBC Local
The Local Gap

Local News SEO Needs Local, Real-Time Data

Most SEO tools check rankings once every 1 to 5 days, track national keywords you pick in advance, and measure organic results only. Local news moves faster than that. A road closure, a school board vote, or a storm warning can trend and peak within hours, and the winner is decided in Top Stories, Discover, and AI Overviews. NewzDash tracks trends and rankings in the cities and states you cover, throughout the day.

24-Hour News Monitoring (Trends, News, Rankings, Indexing, Audience, etc)
Traditional SEO tools
1 or fewer
NewzDash
96 checks
12 AM6 AM12 PM6 PM12 AM
Traditional SEO tools
NewzDash for Local News
How often rankings are checked
Once every 1 to 5 days
Every 15 minutes
Which keywords are tracked
A fixed list you enter
Trending local searches, added automatically, plus your own keywords
Location
Mostly national
Custom geo, state, province, city, plus device and language
Google surfaces
Mainly organic results
Top Stories, Organic, Google News, Discover, and AI Overviews
Trending keywords and news
N/A
Customized by country, geo location, section, topic, etc
Your own articles
Ranked URLs based on platform keywords
Tracking every newly published article every 15 minutes*

*With the Content Efficiency add-on.

How It Works

One Platform Tracking Your Market and Your Articles

Capabilities for Local News

Everything Your Local Newsroom Tracks in One Place

Local Trending Keywords

What your city is searching for right now

Local Trending News

Which outlets rank for each local story

Local Keyword Rankings

Any keyword, in the market you cover

Local Competitor Gaps

Stories competitors rank for that you missed

Own Article Tracking

Every story you publish, tracked for 24 hours

Local Market Share

Who owns search traffic in your market

Local Google Discover

What is going viral in Google Discover in your state

See It in Your Market

Free analysis from a news SEO expertGet Free Analysis
Local Top Stories

See Which Outlets Win Google Top Stories in Your Market

For every local trend, NewzDash shows which articles rank in Top Stories, in what position, and for how long. You see the actual headlines driving competitors' traffic, not just their domain names.

Use Local Top Stories to:

  • See the ranking articles and headlines for each local trend
  • Compare your position against every local competitor
  • Catch Live labels and liveblog moments as they happen
  • Preview the live results page, including AI Overviews and video
  • Browse the most visible local stories from the last 24 hours or 7 days
See It for My Market
Local Keyword Tracking

Track Any Keyword in Locations You Cover

Add the keywords that matter to your beat and set the country, city, device, and language. NewzDash checks Top Stories, organic results, and AI Overviews every 15 to 30 minutes, so you see local results, not national ones.

Use Local Keyword Tracking to:

  • Track ongoing beats like your school district, city council, or local teams
  • Schedule tracking for events such as elections, games, or storms, starting the day before
  • Group keywords into clusters (for example, "weather" or "elections") and report on them together
  • Get alerts when competitors rank and you do not
  • Open any keyword for SEO suggestions: terms to use, questions to answer, competitor coverage
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Competitor Gaps

Find the Local Stories Competitors Rank For and You Missed

NewzDash lists every trending local keyword where competitors rank and you do not, sorted by how many competitors are ranking. Use it live to close gaps today, or over any date range to review past events.

Use Competitor Gaps to:

  • See uncovered local trends and how many competitors rank for each
  • Read the competitor headlines that are winning
  • Filter by section, competitor list, and time window
  • Review keywords you missed during a past event, like last month's storm coverage
  • Get hourly gap alerts in Slack, Teams, or Google Chat
  • Export untapped keywords to Excel for coverage planning
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Article Tracking

Track Every Local Story You Publish, Automatically

NewzDash reads your sitemap or RSS feed every 15 minutes, identifies the most likely search term for each new article, and tracks it in Top Stories, organic results, and AI Overviews for 24 hours. No setup per story.

Use Article Tracking to:

  • See where each new story ranks within 15 to 30 minutes of publishing
  • Check whether it was indexed by Google within the first hour
  • See what share of your stories trigger Top Stories and AI Overviews
  • Run the Article Optimizer on stories that are not ranking: missing entities, angles, and five headline options
  • Share recommendations with reporters through a link that needs no login
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Local Market Share

See Who Owns Local Search Traffic, and How to Close the Gap

Search Visibility estimates each outlet's share of local search traffic based on rankings, how long they hold them, and expected click-through rates. Topic Authority shows who Google trusts most on a topic, down to individual writers.

Use Local Market Share to:

  • Compare your share of local search traffic with competitors, by day, week, or month
  • See your coverage rate: the share of tracked local trends where you rank
  • Check who Google treats as the authority on topics like local politics, crime, or weather
  • See the most visible writers and social accounts Google shows for a topic
  • Find which sections drive your gains or losses
  • Export to Excel or schedule reports for leadership
See It for My Market
Local Google Discover

See What Is Going Viral in Google Discover in Your State

In a NewzDash study of 400 news publishers, Discover drove about 70% of their Google traffic. DiscoverPulse shows which articles, outlets, and topics are trending in Discover, nationally or by state.

Use Local Discover to:

  • See the top trending Discover stories in your state over the last 1, 6, or 24 hours
  • Filter by category, outlet, keyword, or topic
  • Hide social posts to focus on news articles
  • See which local and national outlets are winning Discover in your region
  • Get a daily email of trending Discover stories in your categories
See It for My Market
Frequently Asked Questions

Local News SEO: Frequently Asked Questions

Local news SEO is the work of getting local stories in front of people searching for events, people, and places in your area. For publishers, that means visibility in Google Top Stories, organic results, Google News, Discover, and AI Overviews, usually within hours of a story breaking.

NewzDash is a news SEO platform that tracks trending searches, Google Top Stories, organic rankings, AI Overviews, and Discover in the locations you cover. Local newsrooms use it to see what their market is searching for, who is ranking, and which stories they have not covered yet.

General SEO tools usually check a fixed keyword list once every 1 to 5 days, mostly at the national level and in organic results only. NewzDash adds trending local searches automatically, checks rankings every 15 minutes, and covers Top Stories, Google News, Discover, and AI Overviews.

Yes. You can track any keyword by country, state, or city, and set device and language, so you see the results your local audience sees. Your locations and local sections are set up during onboarding. Standard packages include up to 5 countries.

Trending searches update almost every minute. Rankings for trends are checked every 15 minutes, and your own keywords every 15 to 30 minutes.

There is no limit. Track as many local competitors as you need and group them into custom lists (5 domains each), for example one for TV stations and one for digital outlets.

Yes. AI Overview tracking is included and shows whether you are cited and in what position. Discover tracking, including state-level trending stories, is part of the DiscoverPulse add-on.

Yes. Trends, rankings, and gap alerts can be sent by email, Slack, Microsoft Teams, or Google Chat, and reports can be shared by public link. There is no per-seat pricing, so your whole newsroom can have access.

Trending search history goes back 2 to 3 years, and historic ranking and visibility data much further. You can analyze any past event, such as an election night or a major storm, against competitors.

Setup takes up to 24 hours after you choose your locations and competitors. A two-week trial with two feedback sessions is available.

No. NewzDash shows search demand, rankings, and competitor visibility before and while traffic arrives. Analytics and Search Console remain the source for your actual clicks; NewzDash can also connect to Search Console for Discover optimization.

See What Your Newsroom Is Missing in Your Market

We will pull your market's trending searches, your Top Stories share, and the local stories competitors ranked for this week that you missed. Delivered by a news SEO specialist on a 30-minute call.

Newsrooms using NewzDash report saving 1 to 2 days a week on manual data collection.

Get Your Free Local News SEO Analysis

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NewzDash is The Best SEO Software Suite at the prestigious European Search Awards 2023 Effortlessly monitor visibility metrics such as Top Stories, Organic Results, and Indexed Stories on Google News using NewzDash.
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