Real-Time SEO: US 2020 Election - SEO Battleground in Google SERPs: Trump vs Biden & Top SEO Winners

As the 2020 US Presidential Election is weeks if not days away and the political climate is getting intense day after day, publishers are prepping for the ultimate battleground that take place once every four years; Google SERPs and specifically Top Stories (News Box)

We are tracking the top 100 high volume search keywords every 15-45 minutes in Google US Mobile SERPs, including candidate names, top political issues (IMMIGRATION , GUN CONTROL , INCOME EQUALITY , HEALTH CARE , TAXES , CLIMATE CHANGE , FREE COLLEGE , PROTESTS , RIOTS , SOCIAL SECURITY , DEFUND THE POLICE , BLACK LIVES MATTER , UNEMPLOYMENT, DEBATE, LIVE DEBATE, PRESIDENTIAL DEBATE, PRECEDENTIAL DEBATE 2020, TRUMP RALLY, etc. as many other generic election terms (ELECTIONS 2020, ELECTION RESULTS , MAIL IN BALLOT , VOTING BY MAIL, etc) 

We will keep adding additional keywords to the tracker as we get closer to the election day. 

Top Domains: % Visibility in Top Stories

As you see from the SERP Features visibility chart below, Top Stories (formely known as the News Box or Top News) is one of the most visible features in the SERP. Calculating SERP Visibility is based on our own internal ranking weights like rankings, duration, appearances, content coverage, #1 Rankings, etc. It is no surprise that both CNN and FOX News are the top 2 competitors of the SERPs for the tracked set of keywords.

Top 10 Most Visible Domains (Top Stories)

Domain-RankNews DomainVisibilityArticle EfficiencyUnique StoriesAvg. Ranking#1 Rankings1st News carousel

#1

 amp.cnn.com78 %0.8 Avg. Ranked Article(s) per Crawl2958.210 %53 %

#2

 www.nytimes.com75 %0.7 Avg. Ranked Article(s) per Crawl1768.612 %47 %

#3

 www.washingtonpost.com57 %0.6 Avg. Ranked Article(s) per Crawl2767.67 %41 %

#4

 amp.theguardian.com50 %0.5 Avg. Ranked Article(s) per Crawl2259.62 %28 %

#5

 www.foxnews.com49 %0.5 Avg. Ranked Article(s) per Crawl1758.17 %32 %

#6

 amp.usatoday.com40 %0.4 Avg. Ranked Article(s) per Crawl1518.14 %29 %

#7

 www.nbcnews.com39 %0.4 Avg. Ranked Article(s) per Crawl1298.93 %27 %

#8

 www.cnbc.com33 %0.3 Avg. Ranked Article(s) per Crawl1148.73 %23 %

#9

 www.politico.com29 %0.3 Avg. Ranked Article(s) per Crawl1148.63 %20 %

#10

 thehill.com25 %0.2 Avg. Ranked Article(s) per Crawl1808.21 %19 %

Search Interest

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Headline Changes can be an effective way to test impact on rankings in many cases but very few sites take advantage of such strategy, Changes headlines because of SEO Testing is not the only reason; many headlines changes may take place due to:

  • typos
  • Updated data and information
  • Data corrections
  • or live blogging'

It is essential especially with Important live evolving stories make sure you always test your headlines especially if they don't rank in top 5 positions.

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Trump Keywords: Top Domains (Top Stories)


Domain-RankNews DomainVisibilityUnique StoriesAvg. Ranking

#1

 amp.cnn.com186 %
1.9Article(s)/Crawl
1419.3

#2

 www.politico.com87 %
0.9Article(s)/Crawl
6611.3

#3

 amp.theguardian.com82 %
0.8Article(s)/Crawl
8811.4

#4

 www.nytimes.com80 %
0.8Article(s)/Crawl
439.9

#5

 amp.usatoday.com61 %
0.6Article(s)/Crawl
5112

Biden Keywords: Top Domains (Top Stories)


Domain-RankNews DomainVisibilityUnique StoriesAvg. Ranking

#1

 amp.cnn.com163 %
1.6Article(s)/Crawl
1109.1

#2

 www.nytimes.com140 %
1.4Article(s)/Crawl
567

#3

 www.washingtonpost.com123 %
1.2Article(s)/Crawl
1049.2

#4

 amp.theguardian.com74 %
0.7Article(s)/Crawl
5711.5

#5

 www.cnbc.com73 %
0.7Article(s)/Crawl
4710.8

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Video Visibility - Top Domains in SERPs

Video Carousels in Google SERPs come in different forms and shapes; some are horizontal and others are vertical. Everyone knows that the majority of videos that show up in Video Carousels are from YouTube.com. Never the less few videos come directly from the publishers site like CNN

Top Videos and Video Carousels in Google SERPs.

DomainYoutube ChannelScoreVideo AppearancesVisibilityUnique VideosAvg. Ranking in Video Carousel
 www.cnn.com113503116727.9%982.7
 m.youtube.comNBC News6655068316.3%252.6
 m.youtube.comCNBC Television4384645310.8%193.2
 m.youtube.comABC News397444139.9%253.8
 m.youtube.comVox381974009.6%94.5
 www.theguardian.comGuardian News373743839.1%182.4
 www.cnbc.com333683488.3%64.1
 m.youtube.comSky News Australia318863287.8%122.8
 m.youtube.comGlobal News308473307.9%66.5
 m.youtube.comHealthCare.gov294863127.5%25.5

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