Google explains why syndicators may outrank original publishers & More
sadmin22
Sat, 05 October 2019

Last week we reported that Google has updated its algorithms to give original reporting preferred ranking in Google search. So when John Shehata, VP of Audience Growth at Condé Nast, a major publishing company, posted on Twitter that Yahoo is outranking the original source of the article, Google took notice.

The complaint. Shehata posted on Twitter, “Recently I see a lot of instances where Google Top Stories ranking syndicated content from Yahoo above or instead of original content. This is disturbing especially for publishers. Yahoo has no canonicals back to original content but sometimes they link back.”
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Written by John Shehata
CEO, Founder of NewzDash, GDdash
John Shehata is the CEO and Founder of NewzDash (Real-Time News SEO Software) & GDdash (Google Discover Analytics and Optimization), founder of NESS (News and Editorial SEO Summit), and the former Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
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