german The Creator Economy Just Moved Into the Newsroom

You already know it: younger audiences aren’t visiting your homepage.
They’re on TikTok, YouTube, Instagram, and LinkedIn — getting news from creators, not brands.

That shift isn’t theoretical anymore. It’s operational.
And if your newsroom doesn’t act soon, you’ll lose visibility, traffic, and future audience loyalty.

What Changed

Nicholas Thompson’s been doing this for years. CNN and WIRED are just catching up.