The Creator Economy Just Moved Into the Newsroom, Are You There Yet?

By John Shehata
Thu, 30 October 2025
The Creator Economy Has Entered the Newsroom

The Creator Economy Just Moved Into the Newsroom

You already know it: younger audiences aren’t visiting your homepage.
They’re on TikTok, YouTube, Instagram, and LinkedIn — getting news from creators, not brands.

That shift isn’t theoretical anymore. It’s operational.
And if your newsroom doesn’t act soon, you’ll lose visibility, traffic, and future audience loyalty.


What Changed

Nicholas Thompson’s been doing this for years. CNN and WIRED are just catching up.

Language:
Written by John Shehata
CEO, Founder of NewzDash, GDdash
John Shehata is the CEO and Founder of NewzDash (Real-Time News SEO Software) & GDdash (Google Discover Analytics and Optimization), founder of NESS (News and Editorial SEO Summit), and the former Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
FREE Demo & Site Analysis
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7 New Features you must check!
Sun, 26 October 2025
October 2025
Sat, 25 October 2025

NewzDash – What’s New (October Update)

Here’s a concise rundown of the latest features, where to find them, and how they help your newsroom move faster.

1) AI Overview Tracking — Full Integration

Track Google’s AI Overviews everywhere you work in NewzDash:

How to read it:

  • The AI star indicates an AI Overview exists for that query.
  • A number next to the star is your ranking inside AI Overview.
  • 0 means your site is not ranking in AI Overview for that query.
ai overview rankings

Why it matters: You can now quantify where AI Overviews appear, how often, and whether your site wins visibility inside them—across breaking trends and your strategic keyword lists.

2) Content Efficiency Report — New

Path: /reports/content-efficiency (img6)

For customers with the Headline Rankings (Content Rankings) add-on:

  • We track every newly published article from your XML sitemap (updated ~every 15 minutes).
  • Indexing check within ~1 hour of publish.
  • Primary keyword detection and ranking tracking for up to 24 hours.
  • Instant SEO recommendations to improve ranking and Top Stories eligibility.

Why it matters: See which fresh pieces are on track, which are stalling, and what to fix now—before traffic is lost.

3) Faster App Speed

We adopted new performance techniques to deliver noticeably faster page loads across major reports. Expect quicker pivots between tabs, filters, and pagination—especially on heavy tables and charts.

4) Google Discover – Enhanced Reports

Discover just got a round of workflow upgrades:

  • More countries supported.
  • Scheduled email reports (NEW): After running any Discover search, click “Stay updated with this report” to receive automated updates. Available on Live Articles, Domains, and Entities. (img7)
    Manage in: /newzdash/settings/discover-emails
  • Article Timeline (NEW): Click Analyze Article to see title/image changes and displayed image sizes over time.
  • Exclude Videos (NEW filter): Focus on article-only results with one click. (img8)
  • Language filters expanded: Added language filters for Switzerland and India (in addition to the USA).

Why it matters: Sharper control, better monitoring, and proactive alerts for Discover’s fast-moving surface.

5) Visibility & Performance – New Section Filter

You can now filter visibility charts and tables by section (e.g., World, Tech, Sports) in addition to keyword filters. (img3)
Why it matters: Understand which desks are winning or slipping at a glance.

6) Internationalization — New Languages

The entire NewzDash interface is now available in French, German, and Spanish across almost all pages. We used a mix of AI translation and human review.

  • How to switch: Use the language selector in the header (top-right) to change your UI language.
  • Help us improve: If you notice a page that isn’t translated, or wording that doesn’t make sense in your language, please notify us and we’ll fix it quickly.

7) Rankings – Smarter Filtering & Saved Views

  • Combine multiple filters in Rankings (e.g., “Sports + Missing (Competitors Only)”) to laser-focus your worklist. (img1)
  • Save your favorite reports to Bookmarks.
  • Save your customized filters as Saved Filters for any report—load them instantly next time. (img4)

Why it matters: Less clicking, faster repeat workflows, and consistent team views.

Pro tips / alternative uses

  • Create Saved Filters per language + market (e.g., ES – México – Descubrimiento – Últimas 24h) so regional editors can jump straight into their view.
  • Pair language selection with country/section filters in Discover and Visibility to build localized dashboards your teams can bookmark.
  • For multinational newsrooms, set up scheduled Discover reports in the relevant language for each market to keep local teams updated without logging in.

 

 

 

The Best SEO & News SEO Newsletters I Actually Read Every Week

By John Shehata
Sun, 29 June 2025
The Best SEO & News SEO Newsletters I Actually Read Every Week

In this day and age, there is so much information coming from every direction – knowledge overload. To keep up with everything happening in SEO, I go to LinkedIn daily – but honestly, I miss a lot due to day-to-day responsibilities.

That’s why I make sure to subscribe to these amazing newsletters.

Note: These are the ones I personally subscribe to. It doesn’t mean they are “the best” for everyone, but they are the ones I benefit from the most. This is not a definitive top list – it’s what keeps me informed, inspired, and effective each week.

Language:
Written by John Shehata
CEO, Founder of NewzDash, GDdash
John Shehata is the CEO and Founder of NewzDash (Real-Time News SEO Software) & GDdash (Google Discover Analytics and Optimization), founder of NESS (News and Editorial SEO Summit), and the former Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
FREE Demo & Site Analysis
Get #1 News SEO Tool

The NewzDash 2025 Study: How Google’s AI Overviews Are Impacting News Visibility in Search

By John Shehata
Mon, 02 June 2025
The NewzDash 2025 Study: How Google’s AI Overviews Are Impacting News Visibility in Search

Google’s AI Overviews (AIO) are quietly reshaping the news ecosystem.

Instead of sending users to publishers via Top Stories or organic links, Google is increasingly generating its own summaries — powered by AI — and placing them prominently in search results. These AI Overviews often appear above Top Stories, reduce the need to click through, and shift visibility away from the publishers who originally created the content.

Language:
Written by John Shehata
CEO, Founder of NewzDash, GDdash
John Shehata is the CEO and Founder of NewzDash (Real-Time News SEO Software) & GDdash (Google Discover Analytics and Optimization), founder of NESS (News and Editorial SEO Summit), and the former Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
FREE Demo & Site Analysis
Get #1 News SEO Tool
One of the most frustrating realities for niche, local, and topic-focused publishers is this: You break the story. You provide the most in-depth coverage. But when people Google it, you’re nowhere to be found. Meanwhile, major outlets swoop in, add a few paragraphs, and suddenly dominate Top Stories and organic search. I hear this every week from publishers. Let’s break down why it happens
by John Shehata
on Fri, 04 April 2025