Many News Publishers have been expressing their frustration on the delay of getting in Google News especially since Google News started including new sites automatically without a submission form. 

Till recently Google didn't recognize there was an issue. Few days ago Google's John Mueller acknowledged in a video recorded on October 2, 2020 that the Google News team is backed up in accepting new sites into Google News.

Most news publishers and media organizations want their top story -- especially a breaking news story -- to rank highest among the most read and shared news articles.  As SEO specialists with extensive newsroom and publishing experience, we would like to share some insights and tips for ranking within Google News SEO.   How can you optimize your news story to be the leading source among your competitors on Google News?  What are some best practices and tips for news optimization?  What is SEO for news sites? 

7 Tactics to Optimize for Google Discover

Google Discover is a serious traffic driver for many publishers around the world. Google Discover is an AI-driven content recommendation tool included with the Google Search app. It provides new information and inspiration where  no query is required. In a way, this is Google’s version of Facebook feed.

Google Discover gives consumers relevant, engaging content. 

Optimizing breaking news stories is difficult because the rapid flow of new developments quickly makes almost any SEO strategy outdated. But, NewzDash enables publishers to track keyword rankings every 15, 30, or 60 minutes in Google News SERPs as well as Top Stories – the News Carousel formerly known
as the ‘In The News’ box – in Google universal search results. This enables news publishers to track competitors’ headlines and see which stories are getting better rankings.

I’ve just spent the last two weeks testing a news SEO tool called NewzDash that can help thousands of publishers – especially the ones that are covering a rapidly evolving news story like the Coronavirus pandemic.