3 Diversification Strategies You Need Now: Traffic, Audience and Revenue!
Fri, 02 January 2026
共有先
STOP RELYING ON A SINGLE STREAM. 🛑
2026 is closer than you think, and the "old way" of digital marketing is becoming a liability. If your revenue, your audience, and your traffic all come from one source... you aren't growing. You're fragile.
Diversification isn't just a buzzword; it’s the only way to survive the "Zero-Click" era. 📉
In this video, I’m breaking down the 3 pillars you MUST diversify now:
- Revenue: Moving beyond display ads to affiliate, newsletters, and owned assets.
- Audience: Transitioning from text-heavy strategies to video-first content for the next generation.
- Traffic: Shifting from "Channel-Focused" to "Audience-Focused." (Are you where they are? AI search? Reels? YouTube?)
The game is changing. It’s time to rewrite your playbook.
共有先
John Shehata は NewzDash（リアルタイムニュース SEO ソフトウェア）および GDdash（Google Discover の分析と最適化）の CEO 兼創設者であり、NESS（News and Editorial SEO Summit）の創設者でもあります。かつて Condé Nast の Audience Development Strategy 副社長として、16 のプレミアムブランド（Wired、Vanity Fair、Vogue、The New Yorker、GQ など）の SEO、ソーシャルメディア戦略、メール戦略および運用を監督していました。
