Google Discover is not a single algorithm, it is a pipeline.

Live Webinar FAQ: Metehan Yeşilyurt on how Google Discover really works

We just wrapped a live webinar with Metehan Yeşilyurt on the 9-step Google Discover content pipeline.

The webinar is based on Metehan's latest investigative work on hoe Google Discover content pipeline works. See the full chart here.

In early February 2026, Google began rolling out a Discover-focused core update for English-language users in the United States. In its messaging, Google highlighted three intended outcomes:

AI visibility isn’t one metric. For publishers, it’s whether AI platforms associate your brand with key beats, whether you get cited in Google AI Overviews when news breaks, and how AIOs impact the exact stories you publish daily. This framework shows what to track, how to benchmark competitors, and how to turn insights into newsroom action.

STOP RELYING ON A SINGLE STREAM. 🛑

2026 is closer than you think, and the "old way" of digital marketing is becoming a liability. If your revenue, your audience, and your traffic all come from one source... you aren't growing. You're fragile.

Diversification isn't just a buzzword; it’s the only way to survive the "Zero-Click" era. 📉

In this video, I’m breaking down the 3 pillars you MUST diversify now: 

The Creator Economy Just Moved Into the Newsroom

You already know it: younger audiences aren’t visiting your homepage.
They’re on TikTok, YouTube, Instagram, and LinkedIn — getting news from creators, not brands.

That shift isn’t theoretical anymore. It’s operational.
And if your newsroom doesn’t act soon, you’ll lose visibility, traffic, and future audience loyalty.

What Changed

Nicholas Thompson’s been doing this for years. CNN and WIRED are just catching up.