At first glance, Google Discover might seem like an endless scroll of articles and videos, but it’s actually a highly structured content ecosystem. Similar to Google Search, Discover consists of various content blocks, each following unique algorithms and engagement rules.

With DiscoverPulse, publishers can track trends in 40 countries and analyze how different blocks perform. Let’s break down the different content types in Google Discover and what they mean for your content strategy.

Single-day events such as the Super Bowl and the Oscars generate significant spikes in search interest, presenting critical opportunities for news publishers. For instance, the Super Bowl attracts over 123 million viewers, making it the most-watched TV telecast in the United States. Similarly, the Oscars garnered 19.5 million viewers in 2024. These events not only draw massive television audiences but also lead to substantial increases in online activity.

The 2024 U.S. Presidential Election served as a digital battleground for top news sites globally. Recognized as the Best SEO Software Suite in the U.S., U.K., and Europe for three consecutive years, NewzDash offers an unparalleled analysis of election-related trends. Over six months, we monitored more than 5,000 trending keywords, delivering real-time insights every 15 minutes to help news publishers optimize content and gain a competitive edge in News SEO.

As we step into 2025, the landscape of News SEO continues to evolve rapidly, driven by emerging technologies, shifting audience behaviors, and ongoing changes in Google's algorithms. Staying ahead of these trends is more critical than ever for news publishers striving to remain visible, relevant, and competitive in an increasingly crowded digital space.

As the digital ecosystem evolves, search engine optimization (SEO) remains a critical tool for news publishers striving to maintain visibility, relevance, and audience engagement. To uncover the strategies, priorities, and challenges shaping News SEO in 2025, we conducted an extensive survey with 100 news publishers and SEO professionals from diverse roles, geographies, and experience levels.