3 Diversification Strategies You Need Now: Traffic, Audience and Revenue!
Fri, 02 January 2026
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STOP RELYING ON A SINGLE STREAM. 🛑
2026 is closer than you think, and the "old way" of digital marketing is becoming a liability. If your revenue, your audience, and your traffic all come from one source... you aren't growing. You're fragile.
Diversification isn't just a buzzword; it’s the only way to survive the "Zero-Click" era. 📉
In this video, I’m breaking down the 3 pillars you MUST diversify now:
- Revenue: Moving beyond display ads to affiliate, newsletters, and owned assets.
- Audience: Transitioning from text-heavy strategies to video-first content for the next generation.
- Traffic: Shifting from "Channel-Focused" to "Audience-Focused." (Are you where they are? AI search? Reels? YouTube?)
The game is changing. It’s time to rewrite your playbook.
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John Shehata est le PDG et fondateur de NewzDash (logiciel SEO en temps réel pour l'actualité) et de GDdash (analytique et optimisation Google Discover), fondateur de NESS (News and Editorial SEO Summit), et ancien vice‑président de la stratégie de développement d'audience chez Condé Nast, supervisant le SEO, la stratégie des médias sociaux, la stratégie e‑mail et les opérations pour 16 marques premium (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
