3 Diversification Strategies You Need Now: Traffic, Audience and Revenue!
Fri, 02 January 2026
Teilen auf
STOP RELYING ON A SINGLE STREAM. 🛑
2026 is closer than you think, and the "old way" of digital marketing is becoming a liability. If your revenue, your audience, and your traffic all come from one source... you aren't growing. You're fragile.
Diversification isn't just a buzzword; it’s the only way to survive the "Zero-Click" era. 📉
In this video, I’m breaking down the 3 pillars you MUST diversify now:
- Revenue: Moving beyond display ads to affiliate, newsletters, and owned assets.
- Audience: Transitioning from text-heavy strategies to video-first content for the next generation.
- Traffic: Shifting from "Channel-Focused" to "Audience-Focused." (Are you where they are? AI search? Reels? YouTube?)
The game is changing. It’s time to rewrite your playbook.
Teilen auf
John Shehata ist CEO und Gründer von NewzDash (Real-Time News SEO Software) und GDdash (Google Discover Analytics und Optimierung), Gründer von NESS (News and Editorial SEO Summit) und ehemaliger Vice President of Audience Development Strategy bei Condé Nast, wo er SEO, Social-Media-Strategie, E-Mail-Strategie und -Operations für 16 Premium-Marken (Wired, Vanity Fair, Vogue, The New Yorker, GQ usw.) leitete.
