3 Diversification Strategies You Need Now: Traffic, Audience and Revenue!
Fri, 02 January 2026
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STOP RELYING ON A SINGLE STREAM. 🛑
2026 is closer than you think, and the "old way" of digital marketing is becoming a liability. If your revenue, your audience, and your traffic all come from one source... you aren't growing. You're fragile.
Diversification isn't just a buzzword; it’s the only way to survive the "Zero-Click" era. 📉
In this video, I’m breaking down the 3 pillars you MUST diversify now:
- Revenue: Moving beyond display ads to affiliate, newsletters, and owned assets.
- Audience: Transitioning from text-heavy strategies to video-first content for the next generation.
- Traffic: Shifting from "Channel-Focused" to "Audience-Focused." (Are you where they are? AI search? Reels? YouTube?)
The game is changing. It’s time to rewrite your playbook.
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John Shehata is the CEO and Founder of NewzDash (Real-Time News SEO Software) & GDdash (Google Discover Analytics and Optimization), founder of NESS (News and Editorial SEO Summit), and the former Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
