Philip Vornholt

NewzDash has become a daily tool for our SEO team and the news desk. I probably use the Rankings & Opportunities view the most. Seeing our Top Stories/Newsbox rankings in real time alongside trending keywords gives us immediate ideas for article and strategy optimization. For example, it's great for showing editors when to write follow-up stories on a trending topic. They then get instantly rewarded when they see that follow-up content ranking in Google, gaining visibility and clicks. That feedback loop has been really powerful for getting editorial buy-in on SEO thinking. 

The Discover Tracking gives us important context—not just regarding our own visibility, but also how platforms like X, YouTube, or LinkedIn are shifting in the Discover landscape. 

The real-time competitor insights make it easy to spot opportunities quickly. The Keyword Clusters are also great for tracking big events, like elections or the Winter Olympics, where you need to see the full picture of related search demand in one place. 

The Rankings & Opportunities view. The combination of real-time ranking data, trending keywords, and competitor context in one place is what makes it actionable for both the SEO team and the newsroom.