X.com is quietly becoming a Google Discover powerhouse in the US.

The rise of X.com in Google Discover, what the data shows

Over the past 30 days, NewzDash Google Discover tracking data shows X.com surging in Google Discover visibility and clicks in the US. The curve is unmistakable, consistent acceleration, sharper peaks, and higher baselines week over week.

X.com is now the #4 most trafficked domain in Google Discover US and UK across our dataset, trailing YouTube, Yahoo, and CNN. This is not a one-off spike, the ranking holds across the rolling 30-day window.

Where does X.com win in Discover, sports dominates with football and soccer leading, followed by law and government topics, then broader news and basketball. Entertainment and science also show meaningful presence.

Top X.com Accounts in Google Discover

Based on the top 1,000 Discover-trafficked articles that referenced X.com, visibility concentrates in a power-law curve led by major news and public-figure accounts. ABC tops the list at 40.70, followed by BarackObama at 35.00, then a drop to Reuters at 17.70 and ESPN at 14.50, after which the scores taper into a long tail.

The mix skews toward breaking news and politics, ABC, Reuters, Washington Post, JoeBiden, DHSgov, SpeakerPelosi, with strong sports gravity, ESPN, SportsCenter, NFL, NBA, MLB, AdamSchefter, TomPelissero, plus global football clubs like FCBarcelona and RealMadrid. Cultural and entertainment handles, Variety, Netflix, RollingStone, and high-engagement science and history aggregators, Rainmaker1973, historyinmemes, archeohistories, also feature prominently, as do government and space accounts, NASA, SpaceX, flightradar24.

Overall, the accounts most visible in Discover are those that pair authoritative brands or well known figures with real-time, high-interest topics, especially sports and civic news, creating a steep head then a wide long tail of niche and regional sources.

Top 20 X.com Accounts by Google Discover Traffic Score

• ABC 40.70

• BarackObama 35.00

• Reuters 17.70

• espn 14.50

• PDChina 12.90

• FoxNews 12.20

• historyinmemes 12.20

• washingtonpost 9.70

• MAstronomers 9.00

• DHSgov 8.80

• AdamSchefter 8.70

• YahooSports 8.20

• Variety 7.30

• YankeeWRLD 7.00

• konstructivizm 7.00

• LegionHoops 6.70

• AlbertEinstein 6.50

• JoeBiden 5.80

• jonmachota 5.20

• sentdefender 5.00

Why this matters:

Discover is increasingly the primary Google surface for news consumption, and X.com links appearing inside Discover cards reshape distribution. Publishers that ignored X.com as a traffic source will want to revisit their playbooks, align content packaging, entity coverage, and timing with the topics that are trending on X and resonating in Discover.

What to do now:

1. Check your google profile page, make sure your X.com is fetched and represented correctly. Check this tool to find your profile URL. Google Discover starting showing these URLs for some users when clicking on brand name in Discover feed.

2. Track X.com overlap with your categories, map which X posts, topics, and entities correlate with your Discover spikes. As mentioned above X.com has high penetration into Sports content on Google Discover

3. Package for Discover, strong images, concise curiosity gaps, entity rich headlines,

4. Build X to Discover bridges, prioritize posts that seed authoritative threads and have clean OG metadata, then measure their Discover pickup,

5. Monitor competitive displacement, watch how often X.com cards appear above or adjacent to your stories, then respond with faster follow ups and richer context pieces.

Credit: Data from NewzDash Discover tracking, US, last 30 days.