Why Track Google News?

By John Shehata

Fri, 07 July 2023

Google News is the Top News Aggregator referral:

Source: https://blog.parse.ly/post/9001/mobile-news-aggregators-have-evolved-beyond-the-homepage/

Google News is on the rise

The highest peak in referral traffic from SmartNews happened this month. In fact, SmartNews has even edged its way into the top fifteen overall referrers so far in October. Though it drove under 1% of traffic, SmartNews ranked 11th, right behind Yahoo and ahead of Apple News.

source: https://blog.parse.ly/post/8065/mobile-news-aggregators-referral-traffic-sources/

News aggregators appeal to a younger demographic

Given that U.S. adults are spending an average of 3 hours, 25 minutes a day on mobile devices in 2018, according to eMarketer, it may be no surprise that more and more readers are finding news through mobile news aggregators.

Google News delivers 3.3% of total publishers traffic over the past year

Huge Simlarities between Google News Web and Google News App

Langue : English

Écrit par John Shehata

PDG, fondateur de NewzDash, GDdash

John Shehata est le PDG et fondateur de NewzDash (logiciel SEO en temps réel pour l'actualité) et de GDdash (analytique et optimisation Google Discover), fondateur de NESS (News and Editorial SEO Summit), et ancien vice‑président de la stratégie de développement d'audience chez Condé Nast, supervisant le SEO, la stratégie des médias sociaux, la stratégie e‑mail et les opérations pour 16 marques premium (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).

DÉMO GRATUITE & Analyse du site

Obtenez l'outil SEO news n°1

Essayez-le MAINTENANT