Google News Surfaces: Terminology, Impact on Traffic and More
When it comes to News on Google, I have heard many ways where SEOs refer to the different surfaces in correct and incorrect terminology. There is also a confusion on the importance of each news surface.
Below you will find a infographic that simplifies and explains each news surface to remove the confusion. We also highlight the importance of each surface, what type of news, display, analytics tracking, performance tracking and its impact on Google Organic Search traffic. Continue scrolling beyond the infographic for more details.